![]() ![]() ![]() ![]() They just needed to stand out and be remembered by the consumer. Identity formation began at the beginning of the 20th century, just when many companies appeared in one industry. Companies form such recognizability through the use of identity elements. But as soon as you see a white logo on a red background and hear a New Year’s Eve commercial with a familiar song, you will immediately understand what kind of drink it is. It is unlikely that you will be able to distinguish Coca-Cola from Pepsi in taste without seeing the bottle. Coca-Cola, Apple, Adidas, McDonald’s… reading the names of these brands, we immediately imagine the image of the logo, advertising, visual design, and everything that distinguishes these companies from similar ones. The essence of this dry definition is not entirely clear? Then we will give an example of identity among world-famous companies. Identity is a set of visual components of a company that are designed to increase its visibility and prestige and shape the company’s image among consumers. Let’s understand what identity is? What is the essence of branding? What do these concepts have in common with corporate identity? It’s the same with business: the company must have something that will set it apart from others, stand out from competitors, and be remembered. All these qualities that distinguish people from each other form our individuality. SERM: reputation management on the InternetĮveryone is unique, everyone has their own facial features, character, and habits.SEO promotion of an English-language site. ![]()
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